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About Us


Based near Birmingham, Alabama, Bloom is a brand with the goal of making each customer feel phenomenal through the creation of custom robes.

Here at Bloom, we believe our clients are more than just the other end of a transaction; they become part of our Bloom family. We’ll go out of our way to make sure you have a great experience ordering a custom robe.

Speaking of family, meet the Chramer ladies, the team behind the designs:

Elisabeth

Elisabeth

Our owner and founder, Elisabeth works hard to provide personal customer service to each Bloom Custom Robes customer. From designs and production to communications and social media, Elisabeth does everything she can to make your order exceptional.

Valerie

Valerie

One of the company's biggest supporters (you're the best, Mom!), Valerie is Bloom's financial and legal guru, and helps keep the embroidery machines churning out charming custom designs.

 Laura

 

Laura

Bloom's newest team member, Laura brings experience in communication, design, and photography. Laura also helps with general operations, and enjoys researching and testing new products to add to the Bloom lineup.